The Core Competence of LOreal Free Essay Example, 1250 words

To maintain a competitive advantage, L Oreal ensures that they are able to reach their markets using their experienced marketers. In addition, the company has diverse ways of service delivery to reach all the global markets where their competitors operate. L Oreal ensures that they produce two new products every year that means their consumers are kept to date with other products. This gives L Oreal an advantage since there are a number of options for the consumers depending on their preferences. L Oreal ensures that quality is maintained in all the products they produce. In addition, the marketing campaigns are always intense hence reaching a good range of consumers. This keeps the company at a good profitability level to cater for the operations and wins over their competitors. Question 4: Give 3 reasons why a company chooses to move first in a given market? 1.-A company may choose to move first in a given market in order to let the population know of their products. This is one o f the marketing strategies that most companies will make use of in order to maximize sales. We will write a custom essay sample on The Core Competence of LOreal or any topic specifically for you Only $17.96 $11.86/page Question 5: Would you say that L Oreal acquisitions are Horizontal or Vertical based strategies? Explain The L Oreal acquisitions are vertically based strategies. L Oreal operates under three key strategies that include broadening on their customer base, changing functions and operations and increasing research and development through advertising and promotion. L Oreal gets involved in new aspects of business operations, which enable the company to expand and reach other markets comfortably.